Sustainability on the Backburner

Because of the recent credit crunch, well over 70% of company leaders are not considering sustainability as a priority. A study performed by Echo Research shows about two-thirds of companies see sustainability as a low or non-priority for business, and about half stated that businesses will not do much of anything concerning sustainability during the economic crisis.

While the current credit crisis should be at the forefront of businesses priorities, maintaining sustainability should never be omitted from a company’s “to-do” list. Focusing on sustainability and understanding how the company effects the environment and people in its surrounding helps with financial management and ultimately pushes economic success.

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